Ndubz

Ndubz first music video called 'I Swear' is also another video we have looked at and analysed.
The video also starts with the band name maybe we should start off with Imads name 'Krazy' and move it along, maybe not start with him straight away we should probably start with a location shot or a variation of location shots. Ndubz first video seems to have a lot of voyeurism and which maybe we should have in our video as the genre 'hip hop' includes a lot of voyeurism.

 I have found that this video is also showing a story through the lyrics, which allows the audience to know exactly whats going on and understand the lyrics through the video.
The video isn't all as serious as the lyrics it's pretty comical and unrealistic which is a very good idea for their 1st music video as it would be very memorable to the audience which will make them come around to like them and remember their names making them famous much quicker.

Shooting Day 1

This is taken on top of a roof, overlooking Canary Wharf. One of our friends live around the area and gave us permission to film on the roof top of his building. The outfit he's wearing is one of the chosen outfits. The hat, jacket, chain and the watch is usually worn in a typical R&B/Hip-Hop Music Video. Lighting had to be used as there was no lights on top of the roof, so we had to buy a portable torch. It was quite difficult as Imad couldn't see anything with the light shining in his eyes, so he had to close his eyes at times and we had to position the light at and angle so it makes it easier for him to see. We did get a few complaints from being on the roof top because the music was being played through a speaker and it was disturbing the local residents as it was too loud, so we had to play it through our phone speakers, which made it pretty difficult for Imad as he couldn't hear the music and had lost the beat a couple of times but once we had figure out a way of getting the phone closer to Imad without getting it in the shot. I believe things just started to fall in place and the filming just ran smoothly.

Krazy- Down for me

There are many students in our college who produce their own music, so what we decided to do was hold auditions and chose the best musician for our music video. From having many talented students come along we decided to use Imad Ahmod’s track ‘Down for me’ as we thought it was one of the most appropriate tracks for the century we live in and after posting the auditions on face book his was the one that had the most positive audience feedback.

We interviewed Imad and asked him to answer a few question on why he decided to make this song as we thought we should know a bit more about the musician. He had told us that the song was all about his first crush, how he tried to win her heart then ended up losing her which made him decide he should write out everything he felt for her, which had him thinking that it would be a great idea for a song.  This topic of fallen love is a convention which we identified from our research into this genre. It seems that rappers often rap about negative life experiences and learning from your mistakes- eg, Eminem and 2pac both rap about difficulties in life and when live is mentioned it is often about the hardships involved.

Eminem.

2pac

Real Music videos

I have found that most hip hop songs whether it be fast tempo or slow there's always a bass beat that makes the music video. For example Ndubz music video 'Best Behaviour', you'll see that the locations are pretty much the same.

The video starts off with the name of the band, letting the audience know exactly who's song and video it is. But we can also tell what type of genre it is from the way it is presented. Not only is the music recognisable the fast cuts to different scenes also allows the audience to be able to tell.
So as an unknown production we have to be able to reach out to our audience in the same way as Ndubz has from their 1st music video to their latest.

Their video also tells a story through the lyrics and video. So we should also think about whether our lyrics would match the story or whether we would tell another story. Through out this video each of the artiste tell their own story and have their own specific role, but like in all brands there is always a main character and in this group its Dappy.

Most hip hop genres have other members in the group such as Ndubz has. We have to deiced on whether we'd have members or just have extras so our group needs to decide on whether we will have a girl as a member or an extra.
We have had a number of meetings and have still not been sure on whether we should keep her as a part of the group or not so we will just have to get some audience feed back on this matter.

I have gone round asking a number of students from different years on what they think or imaging the video to be like. After having them listen to just the song and getting ideas we have chosen not to have the girl as a member of the group as we believe it would be much better to just concentrate on Imad.

Each part of Ndubz video tells us a bit about each of them so we need to make sure we can tell our audience a bit about our characters and represent them in the right way.

Ndubz-Best Behaviour

Audience Feedback Initial Ideas

When we told our initial ideas to the class we were told that we should include Imad mostly in the video as he is well known by all the class and they thought that the video should have a little narrative as we should concentrate on promoting Imad. It would be silly not to use him as he was the real artist and he can lip sync correctly and how to act while recording the track. Also he is very motivated to create this video as he can use it to promote himself as an artist.
We have taken these ideas on board and adapted it to our music video because we know that the audience best as they will be the ones who purchase the song.

Risk Assessment

We encountered a couple of risks while filming but overcame these problems by doing a careful risk assessment.

• The roof top scene ; We will overcame this by having the security guard who patrols building present while filming.
• The tower bridge scene; We will make sure that everyone who comes to the shoot can swim and be extra cautious while filming. 
• The cut aways; The main risk here will be the busy roads as we will be filming close to the edge of the pavement. So we have given nasima the job of keeping an eye on the hazards while we film.