Storyboard plan

Our basic idea  for our music video is that it will be based on a relationship where the guy is trying to win over the girl by woeing her throughout the whole track. The twist of the music video is that Imad, the main rapper is in a fantasy and at the end the girl is not his. We are going to show this through clever editing and detailed planning.

- Our opening shot will be an establishing shot of the locations
- Various close ups of Imad and establishing the artist and his look
- Continues with a series of shots of him rapping to camera cut against dream shots of him with the girl
- The closing shot will be of Imad and the girl together. A close up of their hands which pulls out to reveal that she is with somebody else.
- The final shot will be a pull focus of them walking away and Imad left on his own.

Locations

We gathered up around four or five possible locations. The locations are:

1. Canary Wharf

2. Tower Bridge

3. Wapping Pier

4. Picadilly Circus

5. Millenium Eye

We were considering these locations in London because of recent videos we have seen. A good example would be Devlin - London City.

another reason we picked these very urban and busy loactions is because they are strong characteristics feature of the genre hip hop/rnb.

Some other Videos we had found with the same sort of locations was N-Dubz - Playing with fire and Fergie - London bridge.

Location Recce

This is a picture of our artist sitting by the river near Tower Bridge. We're hoping to film this part of the location on the 1st day as its the closest place out of all the locations chose. This is where Imad (our artist) will be filming alone and the girls part would be shot elsewhere.

This shot would be behind Imad when we're doing our cut away shots. We've chosen this because it'll show the audience that its set in the city, and having it as a cut away would mean it'll be through the whole music video.

This is the London Bridge, and can be seen from where we're shooting. We're going to get a shot of it when establishing the locations, its very useful because its a landmark of London and the audience would know straight away where it is. Because its close to Tower Bridge, it makes it easier for us to shoot it.

This place is in Southwark, not too far away from London Bridge or Tower Brdge. We're hoping to get imad and the female artist in this part of the location, because it'll make a really romantic setting with the lights behind, and would make the  music video look more creative and colourful.

The riverbank by the city of London would be another chosen location, with famous landmarks like London Eye at the background. This place is actually quite romantic, as we've seen many couples around the area. Again, another place for both artists to shoot.

 Big Ben is located near the London Eye, so we're going to shoot there aswell. With the parliament building behind, it'll give the video a political view aswell, as seen on other msic videos.

In between the music video we're going to establish locations as cut away, as well as that we've come up with a speedy effect where we film cars passing by, and this is one of the locations we're shooting for the speedy effect. Its located just over London Bridge, and not too far from Southwark.

Real Media Texts

Andrew Goodwins Music Video Theory

1. The video for this song is filmed in a derelict area near where trains used to go by. All three artists are black which conforms to the stereotype of RnB. One of the artists in the video, Tyga is wearing sun glasses  and a baseball cap which is normally worn by artists of this genre. The setting used has graffiti on the wall showing it is a more ghetto area. There is a woman who is barely wearing any clothes, walking in slow motion. There is also a flash car in the video were they are sitting on it. These are all typical characteristics this genre.

2. There is hardly a relationship between the lyrics and visuals. The only relationship between the lyrics and visuals is that when they are singing or rapping there are only hand movements. There are pyhsical locational references to the lyrics.

3. The transitions and editing techniques are used to cut to the beat at specific times. The relationship between the music and visuals is not that strong.

4. Voyeurism is used in the video as there is an attractive woman barely wearing clothes, and the clothes she is wearing are wet to show her figure therefore attracting males. She is walking in slow motion, seductively stroking her hair and looking straight at the camera. All this promotes the video to men so that it gets sold. The whole video has various types of shots of all three artists during the whole video to promote all three artists.

5. There is a little bit of reference to notion of looking as the female in the video looks straight into the camera in a seductive way as if she is looking directly at the audience. There is moderate use of voyeurism in the video.

6. Through the location of the video there is intertextuality to the film Grease as they have set the video were the race took place in the film Grease. The car bouncing up and down behind them could be a reference to other music videos as they have used it before.

Real Media Text/Ideas

This is a good example of the type of music video we want to create. It has all typical conventions of a Hip Hop/RnB music video. The artist conforms to the stereotype as he dresses like an RnB artist. He is wearing a wooly hat, earings which make him look more "street" even though he is trying to look like a gentleman. He is also wearing a leather jacket and a pair of dark jeans with hi-top trainers. The chain around his neck is very typical as all hip hop artists wearing chains around their neck to show that they are bling and cool. The locations are mainly filmed in the inner city. Significant locations that are used in the video are the shots on top of the roof, the shot in front of the cathedral and the shots in front.
We aim to take influences from the styling of this artist and the setting to make out our video meet the conventions for which the audiences expect. Therefore our video will be easily identified as being part of this genre.