The video starts off with the name of the band, letting the audience know exactly who's song and video it is. But we can also tell what type of genre it is from the way it is presented. Not only is the music recognisable the fast cuts to different scenes also allows the audience to be able to tell.
So as an unknown production we have to be able to reach out to our audience in the same way as Ndubz has from their 1st music video to their latest.
Their video also tells a story through the lyrics and video. So we should also think about whether our lyrics would match the story or whether we would tell another story. Through out this video each of the artiste tell their own story and have their own specific role, but like in all brands there is always a main character and in this group its Dappy.
Most hip hop genres have other members in the group such as Ndubz has. We have to deiced on whether we'd have members or just have extras so our group needs to decide on whether we will have a girl as a member or an extra.
We have had a number of meetings and have still not been sure on whether we should keep her as a part of the group or not so we will just have to get some audience feed back on this matter.
I have gone round asking a number of students from different years on what they think or imaging the video to be like. After having them listen to just the song and getting ideas we have chosen not to have the girl as a member of the group as we believe it would be much better to just concentrate on Imad.
Each part of Ndubz video tells us a bit about each of them so we need to make sure we can tell our audience a bit about our characters and represent them in the right way.
Ndubz-Best Behaviour
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