Real Media Text/Ideas

This is a good example of the type of music video we want to create. It has all typical conventions of a Hip Hop/RnB music video. The artist conforms to the stereotype as he dresses like an RnB artist. He is wearing a wooly hat, earings which make him look more "street" even though he is trying to look like a gentleman. He is also wearing a leather jacket and a pair of dark jeans with hi-top trainers. The chain around his neck is very typical as all hip hop artists wearing chains around their neck to show that they are bling and cool. The locations are mainly filmed in the inner city. Significant locations that are used in the video are the shots on top of the roof, the shot in front of the cathedral and the shots in front.
We aim to take influences from the styling of this artist and the setting to make out our video meet the conventions for which the audiences expect. Therefore our video will be easily identified as being part of this genre.