Andrew Goodwins Music Video Theory
1. The video for this song is filmed in a derelict area near where trains used to go by. All three artists are black which conforms to the stereotype of RnB. One of the artists in the video, Tyga is wearing sun glasses and a baseball cap which is normally worn by artists of this genre. The setting used has graffiti on the wall showing it is a more ghetto area. There is a woman who is barely wearing any clothes, walking in slow motion. There is also a flash car in the video were they are sitting on it. These are all typical characteristics this genre.
2. There is hardly a relationship between the lyrics and visuals. The only relationship between the lyrics and visuals is that when they are singing or rapping there are only hand movements. There are pyhsical locational references to the lyrics.
3. The transitions and editing techniques are used to cut to the beat at specific times. The relationship between the music and visuals is not that strong.
4. Voyeurism is used in the video as there is an attractive woman barely wearing clothes, and the clothes she is wearing are wet to show her figure therefore attracting males. She is walking in slow motion, seductively stroking her hair and looking straight at the camera. All this promotes the video to men so that it gets sold. The whole video has various types of shots of all three artists during the whole video to promote all three artists.
5. There is a little bit of reference to notion of looking as the female in the video looks straight into the camera in a seductive way as if she is looking directly at the audience. There is moderate use of voyeurism in the video.
6. Through the location of the video there is intertextuality to the film Grease as they have set the video were the race took place in the film Grease. The car bouncing up and down behind them could be a reference to other music videos as they have used it before.
1. The video for this song is filmed in a derelict area near where trains used to go by. All three artists are black which conforms to the stereotype of RnB. One of the artists in the video, Tyga is wearing sun glasses and a baseball cap which is normally worn by artists of this genre. The setting used has graffiti on the wall showing it is a more ghetto area. There is a woman who is barely wearing any clothes, walking in slow motion. There is also a flash car in the video were they are sitting on it. These are all typical characteristics this genre.
2. There is hardly a relationship between the lyrics and visuals. The only relationship between the lyrics and visuals is that when they are singing or rapping there are only hand movements. There are pyhsical locational references to the lyrics.
3. The transitions and editing techniques are used to cut to the beat at specific times. The relationship between the music and visuals is not that strong.
4. Voyeurism is used in the video as there is an attractive woman barely wearing clothes, and the clothes she is wearing are wet to show her figure therefore attracting males. She is walking in slow motion, seductively stroking her hair and looking straight at the camera. All this promotes the video to men so that it gets sold. The whole video has various types of shots of all three artists during the whole video to promote all three artists.
5. There is a little bit of reference to notion of looking as the female in the video looks straight into the camera in a seductive way as if she is looking directly at the audience. There is moderate use of voyeurism in the video.
6. Through the location of the video there is intertextuality to the film Grease as they have set the video were the race took place in the film Grease. The car bouncing up and down behind them could be a reference to other music videos as they have used it before.
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